Marketing Manager - Events & Conferences (Remote)

Company: Brave Thinking Institute
Location: Portland
Posted on: January 7, 2022

Job Description:

Marketing Manager -Events (100% Remote)
We're on a mission...--- to empower people to create and live a life they love and transform their dreams into their results. Our 10 year vision: 1 Billion Dreams Achieved
And right now, we're looking for a Marketing Manager, with a proven track record of filling large events/conferences, to join our team. -If that's you, then this is your opportunity to join a heart-centered marketing team that is the spark igniting a billion dreams around the world through live events, conferences and summits - including virtual, in-person and hybrid experiences!
Are these strategic focuses what you love doing? -

• Create Effective Event Marketing Campaigns: Own every aspect of our event marketing, from start to finish. Create the strategy, facilitate development, ensure execution meets standards and results exceed expectations.
• Develop Scalable Advertising: Reach new audiences through scalable event ad campaigns to drive greater awareness, interest and registrations for our events, while exceeding ROI goals.
• Increase Community Engagement & Registration: Engage members of our community through multi-channel marketing campaigns for each event and increase community registration rates, event over event.
• Lead Registrant Attendance Initiatives: Design post-registration campaigns that engage registrants, build enthusiasm for a transformational event while also elevating attendance rates.
  Are you the perfect fit?This is a dream-come-true opportunity to join a world-class, supportive, innovative and fun team IF you---
  • Love the idea of your work, as part of our team, being the spark that ignites a billion dreams in the hearts of people all around the world.
  • Read the strategic focuses above and thought, "that is exactly what I love doing" for each of one of them.
  • Are passionate about growth and have a strong interest in learning and applying transformational principles in your life.
  • Want to own results, focused on exceeding expectations and have a non-negotiable commitment to surpassing goals.
  • Can't get enough of event marketing, copywriting, psychology, conversion design, advertising, optimization, funnels, etc. You continually stay up to date and informed on the latest trends because you love it!
  • Proactively anticipate upcoming challenges and create solutions in advance. You plan thoroughly and thoughtfully but are ready and willing to pivot quickly.
  • Have experience prioritizing simultaneous projects in a fast-paced, dynamic environment, and delivering them on-time.
  • Are enthusiastically seeking a full time position and you are looking forward to dedicating your focus to that position.If you responded "YES! That's me!!!" to ALL of these criteria--- you may be the perfect fit! Read on...
    Required Skills/Experience:
    • Experience in marketing campaigns that drive highly qualified 1st time attendees to events.
    • Experience in designing marketing campaigns that have successfully filled events of 500+ attendees (this is the smallest event you'd be filling - some of our events have targets of 5,000+ attendees).
    • Deep understanding of direct response marketing principles.
    • Ad Platforms - Facebook/Instagram, AdWords, Bing Ads, YouTube, Facebook, and Pinterest (at least at a high level)
    • Research Platforms: Google Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, and others (or similar + ability to learn quickly)
    • Basic understanding of ad tracking pixels and conversion APIs functionality, creation and placement.
    • UTM Parameters (understand use and ability to read and build)
    • Google Analytics & Tag Manager
    • Keap/InfusionSoft (or similar + ability to learn immediately)
    • Access to high speed internet, dedicated and distraction free work space and able to meet all requirements of this role while working remotely.
    • Tech savvy with the ability to learn new software and systems quickly.
    • Asana Task Management System (or similar + ability to learn immediately)
    • Google Apps - Docs, Sheets, Slides, Drive
    • Communication Tools - Google Meet, Skype, Zoom
      Perks:
      • Be a part of a heart-centered business with a mission of empowering people to create and live a life they love.
      • Work within a world-class, collaborative and supporting team environment on the growth-minded DreamTeam of Marketing.
      • Learn and grow through access to personal and professional training programs.
      • Work remotely (from home or anywhere with suitable internet connection).
      • Opportunity for advancement in career.
      • Health Benefits
      • 401K Plan + Matching
      • Paid Holidays
      • Paid Time Off
      • Light Travel
        Compensation:This position is a full time, remote, salaried position + performance pay: -
        • Salary: $95,000 - $100,000
        • Performance Pay: $30,000+
        • Compensation is based on experience and qualifications.
          To Apply:If you've made it this far and you are still thinking, "this is a perfect fit for me", then you are ready to take the next step---
          Send the following to Opportunity@BraveThinkingInstitute.com:
          • In your email, please answer the following questions:
          • Do you have 5+ years of event marketing experience driving strategy and event growth?
          • What is the largest event you have filled through a marketing/advertising campaign you designed?
          • Do you have successful experience driving event registrations of 1st time attendees through paid advertising?
          • Attach your resume.
          • Note: Applications without the answers to the 3 questions above will not be considered. -Once we receive your complete application, we will send you next steps in the interview process. Thank you for your interest in joining our team!

Keywords: Brave Thinking Institute, Portland , Marketing Manager - Events & Conferences (Remote), Advertising , Portland, Maine