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Product Marketing Manager (Remote) $100k+

Company: funded.club
Location: Portland
Posted on: January 13, 2022

Job Description:

About The Job

We're looking for an exceptional Product Marketing Manager to join HelloTalk! You'll work cross-functionally (and cross-culturally) with product, marketing, operations, and other teams to help tell HelloTalk's story. You will own our messaging strategy, work on product positioning, manage global product launches, contribute to lifecycle campaigns, gather customer insights, and more.

This will be a remote role, with occasional visits to our Shenzhen office, and have a huge impact at our rapidly growing company of over 100+ people. As the first dedicated product marketing hire at HelloTalk, the ideal candidate will have the desire to further build out this function at our company into the future.

HelloTalk is the world's largest mobile language and cross-cultural exchange platform. Over 25 million members across 200 countries use our apps to teach and learn languages from each other for free. We believe language acquisition is the gateway to building empathy across different cultures, ultimately creating a better world for all. If this resonates with you, come join us.

Responsibilities

Product positioning and messaging - Own positioning and messaging across all touch points with our users including marketing, product, PR, etc. You may also own strategy for the email channel, depending on experience.

Product and market expertise - Study and become an expert on our products and the competitive landscape.

User and market research - Conduct and analyze research with the goal of aligning our value proposition with the needs of users.

Product launch and GTM - Strategize and execute launch plans across various marketing channels for new products and features.

Curation - Work with the product and operations teams to curate content that resonates with our members.

Requirements

  • Proven experience as a Product Marketing Manager or similar role
  • Experience launching products, developing messaging, and product positioning
  • Self-starter who can work independently and operate at a high level
  • Experience working in companies with multiple products and teams
  • Experience collecting and learning from user feedback
  • Working knowledge of analytics
  • Combination of a data-driven mindset with a sense of creativity
  • Excellent product intuition and taste
  • Background in creative, design, and/or copywriting is a plus
    Strong Preference
    • Interest in learning about foreign languages and cultures
    • Exceptional written communication skills (English Native/Mandarin)
    • Experience with consumer mobile apps
    • Experience with lifecycle/CRM marketing, especially email
    • Experience working remote. Ideal timezone is PST or HKT, or minimum 4 hours of overlap.

Keywords: funded.club, Portland , Product Marketing Manager (Remote) $100k+, Advertising , Portland, Maine

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