Marketing Operations Manager (Remote)
Company: Swag.com
Location: Portland
Posted on: May 11, 2022
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Job Description:
About this Role
Swag.com is looking for a Marketing Operations Manager to own our
CRM and other marketing technology. This cross-functional position
will develop solutions for our marketing, sales and customer
success teams and help maintain a clean and functional CRM, build
reports that provide accurate and actionable insights and own
processes and automations to ensure successful business outcomes
for these teams.
The Marketing Operations Manager is expected to:
Manage data hygiene, list management and administration of our
Hubspot marketing automation and CRM integration.
Create dashboards and reports in HubSpot that improve visibility
into results of marketing campaigns
Build out robust lead funnel and sales operations reporting
Manage other pieces of marketing technology stack including, Google
Analytics, Google Tag Manager and others while constantly pursuing
ways to improve our procedures.
Work closely with the entire marketing team to execute marketing
automation and custom marketing campaigns to help grow the
business
Support measurement of campaign effectiveness and campaign
insights
Implement and audit all tracking mechanisms to ensure data
accuracy.
Build static and dynamic segmented lists for tailored campaigns
based on persona, past activities messaging and customer
journeys.
Develop and optimize lead scoring programs and lead
qualification.
Partner with Sales team to develop processes to improve inbound
lead flow, qualification and follow-up
Work closely with marketing and customer success and account
management functions to execute and monitor customer marketing
campaigns.
Evaluate and provide recommendations on how to optimize the current
tech stack.
Create and maintain detailed documentation on our marketing
operations
The ideal candidate will have:
3 - 5 years of CRM and marketing automation experience in
HubSpot.
Analytical skills - expertise in aggregating data, generating
reports both within Hubspot and with tools such as Excel and/or
Google Sheets. Experience with a BI Tool a plus (especially
Looker).
Experience with audience segmentation used to deliver tailored
content based on demographics and behavior.
Ability to work cross functionally with teams in marketing, sales,
product, and customer success to ensure alignment between teams and
communications of processes and CRM usage
A mix of marketing strategy, project management, and analytical
skills with an extreme level of comfort with technology and
modeling.
Superb organizational skills and attention to detail
Keywords: Swag.com, Portland , Marketing Operations Manager (Remote), Advertising , Portland, Maine
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