Marketing Operations Manager (Remote)

Company: Swag.com
Location: Portland
Posted on: May 11, 2022

Job Description:

About this Role
Swag.com is looking for a Marketing Operations Manager to own our CRM and other marketing technology. This cross-functional position will develop solutions for our marketing, sales and customer success teams and help maintain a clean and functional CRM, build reports that provide accurate and actionable insights and own processes and automations to ensure successful business outcomes for these teams.

The Marketing Operations Manager is expected to:
Manage data hygiene, list management and administration of our Hubspot marketing automation and CRM integration.
Create dashboards and reports in HubSpot that improve visibility into results of marketing campaigns
Build out robust lead funnel and sales operations reporting
Manage other pieces of marketing technology stack including, Google Analytics, Google Tag Manager and others while constantly pursuing ways to improve our procedures.
Work closely with the entire marketing team to execute marketing automation and custom marketing campaigns to help grow the business
Support measurement of campaign effectiveness and campaign insights
Implement and audit all tracking mechanisms to ensure data accuracy.
Build static and dynamic segmented lists for tailored campaigns based on persona, past activities messaging and customer journeys.
Develop and optimize lead scoring programs and lead qualification.
Partner with Sales team to develop processes to improve inbound lead flow, qualification and follow-up
Work closely with marketing and customer success and account management functions to execute and monitor customer marketing campaigns.
Evaluate and provide recommendations on how to optimize the current tech stack.
Create and maintain detailed documentation on our marketing operations

The ideal candidate will have:
3 - 5 years of CRM and marketing automation experience in HubSpot.
Analytical skills - expertise in aggregating data, generating reports both within Hubspot and with tools such as Excel and/or Google Sheets. Experience with a BI Tool a plus (especially Looker).
Experience with audience segmentation used to deliver tailored content based on demographics and behavior.
Ability to work cross functionally with teams in marketing, sales, product, and customer success to ensure alignment between teams and communications of processes and CRM usage
A mix of marketing strategy, project management, and analytical skills with an extreme level of comfort with technology and modeling.
Superb organizational skills and attention to detail

Keywords: Swag.com, Portland , Marketing Operations Manager (Remote), Advertising , Portland, Maine