Digital Marketing Specialist (REMOTE)
Company: FLEETCOR
Location: Portland
Posted on: May 13, 2022
|
|
Job Description:
Summary The Digital Marketing Specialist will be responsible for
supporting the execution of our digital marketing strategy across
all key digital channels, including website, email, social media,
PPC, Programmatic, Affiliates, Account Based Marketing and Paid
Social channels. Working within a dynamic and fast paced
environment, you will have experience and understanding of digital
B2B campaigning and the ability to adapt marketing initiatives and
materials to suit audiences across North America. Working closely
with the Demand Generation Manager and other members of the
Marketing Team, you will have experience across the full marketing
mix and will be assist with the creation, implementation, and
reporting of our digital marketing programs to support the
expansion and growth of the company---s services and solutions JOB
DUITES Support the organizations digital marketing initiatives
across various channels and platforms to drive engagement, leads,
sales, and loyalty across North America. Coordinate the creation of
digital content (e.g. website, blogs, press releases and podcasts)
Work directly with team to promote and drive traffic to the website
and social media platforms Assist in the development,
implementation, and execution of social media campaigns to increase
social engagement across all platforms (LinkedIn, Twitter, YouTube)
Contribute to the enhancement of our SEO strategy by implementing
best practices including keyword research, tagging, and link
building Assist with our PPC strategy by monitoring keywords,
search queries, and bidding to find areas for growth and
improvement Collaborate and coordinate with demand generation
marketing teams to create event landing pages Impact the
development of the lead and customer journey through data-driven
analysis, reporting, and lead scoring Create dashboards, monitor
campaigns, and communicate results, both written and verbal, to the
marketing team and internal stakeholders on an ongoing basis.
Analyze digital marketing data and user behavior patterns to
provide insight and optimize user engagement and improve the
effectiveness of marketing campaigns Brainstorms new and creative
growth strategies through digital marketing. Requirements A minimum
of 2 years of B2B digital marketing experience with strong
organizational skills and the flexibility to handle multiple tasks
Bachelors/Post-secondary degree in Marketing, Advertising or
related field Previous marketing automation platform experience is
required (Pardot, Marketo, SugarMarket, etc.) Experience using CRM
systems like Microsoft Dynamics, Salesforce, SugarCRM Experience
executing effective paid and organic social media campaigns
Familiarity with web design and content management systems
Experience with Google Analytics, Google Tag Manager, and Google
Ads Familiarity with Account Based Marketing principles and
technology solutions Good understanding of SEO and SEM Knowledge of
marketing communication principles and best practices A team player
with excellent communication skills Experience within Financial
Services is preferable but not essential remote About The Company
FLEETCOR Technologies, Inc. (---FLEETCOR---) is a leading global
provider of business payment solutions. We help companies of all
sizes control, simplify and secure payment of various domestic and
cross-border payables using specialized payment products. We serve
businesses, partners, merchants, consumers and payment networks in
North America, Latin America, Europe, and Asia Pacific. $2.4B
Annual Revenue 600,000 Directly Served Business Clients 2.6B
Transactions per Year 8,400 Employees (as of December 31, 2020) Our
payment solutions provide our customers with a payment method
designed to be superior to and more robust and effective than what
they use currently, whether they use a competitor---s product or
another alternative method such as cash or check. We group our
payment solutions into five primary categories: Fuel, Lodging,
Tolls, Corporate Payments and Gift. Each category is unique in its
focus, customer base and target markets, but they also share a
number of characteristics: customers are primarily businesses, have
recurring revenue models, have specialized networks which create
barriers to entry, have high margins, and have similar selling
systems. FLEETCOR Enjoys Global Recognition Including Forbes Global
Growth Champion --- FLEETCOR is one of the 250 fastest growing
companies in the world as determined by Forbes and Statista Forbes
World---s Most Innovative Companies --- FLEETCOR has made this
prestigious list of leading innovative companies 4 years in a row
Fortune 1000 Company --- FLEETCOR was one of the largest movers in
the new rankings of the largest companies in America, ranking872
S&P 500 --- In 2018, FLEETCOR joined the S&P stock index
comprised of the 500 leading US stocks based on market cap (company
value) Our Vision Despite many advances in our industry, the
majority of business payments are still made with outdated and
inferior payment methods, such as checks and cash. We envision a
business world where every purchase is controlled, every payment is
digital, and every payment-related decision is well-informed. In
this future paperless state, payments will require little to no
time to manage, leaving companies with more time for what matters
most: activities that grow their businesses. Our Mission
FLEETCOR---s mission is to provide businesses with a better way to
pay, by replacing outdated payment methods such as checks and cash,
and displacing the incumbent providers of those methods. Through
the digitalization of payments, we create and support robust
ecosystems which benefit all participating constituents:
payment-making customers, payment-accepting merchants,
tax-collecting governments, and FLEETCOR. Our Strategy FLEETCOR is
a growth company, and we employ a simple three-prong strategy for
growing our business: More Customers. We invest more than $200
million per year in sales and marketing, predominately focused on
new customer acquisition. We continue to scale existing sales
channels and headcount, enable our sales people with demand
generation and other tools, and launch new distribution channels
both internally and through partners such as ERP software
providers, telematics companies, and banks. We will also grow our
customer base inorganically through acquisitions. More Spend. We
seek to leverage our existing customer relationships and capture
greater share of their business payment expenditures. As such, we
have developed various ---beyond--- initiatives, where we extend
the utility of an existing payment product without degrading the
core value proposition of the original product. As such, a customer
can ---buy more stuff--- without sacrificing the controls and
reporting which attracted the customer to our product to begin
with. For example: Our Fuel card customers can enable their cards
to allow non-fuel purchases relevant to their business, like
allowing a painting crew to buy supplies at a home improvement
store, so they can finish the paint job. Our Toll tag customers can
use their in-vehicle RFID tags to make other ---on the go---
purchases like parking, fuel and fast-food. For our customers,
these product extensions reduce payment friction, saving them time
and operational headaches. For FLEETCOR, these product extensions
can increase our share of wallet with existing customers and can
increase our products--- appeal and applicability to
previously-unserved customer segments (e.g., non-toll urban
dwellers). We also create new product offerings, developed
internally or in conjunction with partners, to cross-sell to our
existing customer base. More Geographies. We continue to seek
attractive entry opportunities in major international markets,
which we intend to pursue through acquisitions and partnerships.
Our Commitment to Diversity, Equality, Inclusion, Belonging We Are
Therefore Committed To Building And Nurturing a Culture Of
Diversity, Inclusion, And Belonging By Together we can foster true
belonging.We know different ideas, perspectives and backgrounds
lead to better innovation and results. Welcoming people of
different backgrounds, cultures, ethnicities, genders, and sexual
orientations; Empowering our people to share their experiences and
ideas through open forums and individual conversations; and Valuing
each person---s unique perspectives and individual contributions.
Embracing diversity enables our people to ---make the difference---
at FLEETCOR. Our Values Our Entrepreneurial Spirit Remains Strong
Across Our Global Workforce, And We Reinforce These Principles In
Our Five Core Values FLEETCOR---s culture reflects our history of
fast growth and our continued drive for results. Innovation: Figure
out a better way Execution: Get it done quickly Integrity: Do the
right thing People: We make the difference Collaboration:
Accomplish more together These values guide all of our employees
and are infused in all aspects of our Company. We are, as a team,
united through these shared values and our mission to provide ---a
better way to pay.--- Our values foster an inclusive culture
through the expectation that all employees will treat each other
with respect and appreciate the diversity of identities, thoughts,
backgrounds and styles. Our commitment to fostering an inclusive
culture has never been more essential than in this moment of
national reflection.We must always celebrate the diversity of our
company and our communities. We strongly believe that the quality
and diversity of our workforce provide FLEETCOR with a competitive
advantage, and that our problem-solving and solution-building
efforts are greatly enhanced when we harness the collective
thinking of a diverse group of people with unique experiences and
perspectives. FLEETCOR---s COVID-19 Hiring Guidelines Due to
COVID-19, most of our employees are temporarily working from home.
In addition, FLEETCOR implemented a virtual interviewing and hiring
process, engaging with talent by phone or video and onboarding new
employees remotely. We value the safety of each member of our
community because we know we---re all in this together. Equal
Opportunity/Affirmative Action Employer FLEETCOR is an Equal
Opportunity Employer. FLEETCOR provides equal employment
opportunities to all employees and applicants without regard to
race, color, gender (including pregnancy), religion, national
origin, ancestry, disability, age, sexual orientation, gender
identity or expression, marital status, language, ancestry, genetic
information, veteran and/or military status or any other group
status protected by federal or local law.If you require reasonable
accommodation for the application and/or interview process, please
notify a representative of the Human Resources Department. For more
information about our commitment to equal employment opportunity
and pay transparency, please click the following links: EEO and Pay
Transparency . Apply Now
Keywords: FLEETCOR, Portland , Digital Marketing Specialist (REMOTE), Advertising , Portland, Maine
Click
here to apply!
|