Director of Product Marketing
Company: Kepware, a PTC Technology
Location: Portland
Posted on: May 15, 2022
|
|
Job Description:
Job Description It's fun to work in a company where people truly
BELIEVE in what they're doing We're committed to bringing passion
and customer focus to the business. About PTC (NASDAQ: PTC) PTC
enables global manufacturers to realize double-digit impact with
software solutions that enable them to accelerate product and
service innovation, improve operational efficiency, and increase
workforce productivity. In combination with an extensive partner
network, PTC provides customers flexibility in how its technology
can be deployed to drive digital transformation --- on premises, in
the cloud, or via its pure SaaS platform. At PTC, we don't just
imagine a better world, we enable it. Director of Product
Marketing, Kepware USA-Nationwide As Director of Product Marketing
for Kepware, you will be responsible for messaging, positioning,
and go-to-market support for PTC---s portfolio of industrial
connectivity solutions. Kepware delivers industrial-strength
solutions that are designed, tested, and certified to meet the
demands of industrial automation applications. In this role, you
will work with leaders in Product Management, Strategy, Sales, and
Channel Partnerships/Alliances to build a holistic Kepware
marketing strategy that drives market demand builds pipeline and
supports value-driven executive buyer conversations. You will set
the positioning to address new market segment and competitive
differentiators, then engage with our Digital Marketing, Channel
Marketing, Demand Generation and Field Marketing teams to ensure
these customer-centric messages reach the market. In partnership
with the broader Commercial Marketing organization, you will assess
and report out on Kepware---s marketing performance and work to
optimize marketing spend to raise awareness, move customers along
the buyer---s journey and maximize results. Day-To-Day:
Defining/refining messaging and positioning for Kepware based on
industry trends, solution enhancements, and customer feedback
Working with stakeholders across Commercial Marketing to develop
marketing and sales enablement content to support Kepware Channel
Marketing, Demand Generation, Field Marketing, and strategic
Sales/Channel programs Communicating marketing plans and
performance cross-functionally, improving understanding of impact
for stakeholders outside of Marketing Analyzing marketing
performance and identifying areas of opportunity for improved
collaboration, increased agility, and refined messaging and
campaign tactics Managing spend against targets, prioritizing
resource allocation in support of segment strategies, business
priorities, and marketing goals What You Bring: Deep Product
Marketing expertise, with a strategic growth mindset Experience in
growing technology companies; experience in recurring revenue /
SaaS companies a plus Advanced knowledge of modern marketing
methods, metrics, and tools Self-motivated and curious disposition;
capable of multitasking in a dynamic environment Detail and
results-oriented approach; skilled at strategy, planning, and
hands-on execution Ability to build strong relationships with
senior leadership Experience and comfort with presenting to senior
leadership, both within and outside of Marketing Excellent written
and verbal communication skills Inclusive, collaborative approach
to working Experience utilizing data, analytics, and tools to
support and enhance marketing strategy Strong leadership,
collaboration, project management, and problem-solving skills If
you like wild growth and working with happy, enthusiastic
over-achievers, you'll enjoy your career with us Our world is
transforming, and PTC is leading the way. Our software brings the
physical and digital worlds together, enabling companies to improve
operations, create better products, and empower people in all
aspects of their business. By joining PTC, you are joining a
diverse ecosystem of more than 6,000 employees worldwide who are
making an impact on the industry and on the world. PTC Company
Description PTC unleashes innovation with award-winning,
market-proven digital solutions that enable industrial companies to
differentiate their products and services, improve operational
excellence, and increase workforce productivity. In combination
with an extensive partner network, PTC provides customers
flexibility in how its technology can be deployed to drive digital
transformation --- on premises, in the cloud, or via its pure SaaS
platform. At PTC, we don't just imagine a better world, we enable
it. Why Join Us and Benefits Summary When looking for a new job, we
know you are looking for something that aligns with your values,
passions, dreams, and lifestyle. Our team is passionate and
committed. We are driven by innovation and value our work-life
balance. Check out what it---s like to work at PTC at lifeatPTC. We
believe that diversity of experience and background leads to better
ideas and a stronger company. We encourage everyone to bring their
unique perspectives to our team. We take a holistic view of the
employee experience and provide you with what you need to take care
of your health, your wealth, your well-being, and your career. PTC
benefits are among the most competitive in the industry. While your
salary is the major component of your compensation, you also
receive a competitive benefits package including: Retirement
Savings Plan with Company Match Employee Stock Purchase Plan (ESPP)
Healthcare and Dental insurance Paid Time Off and Sick Time
Birthday Day-off Tuition Reimbursement (Canada, India, Israel, US)
Holiday Pay Employee Referral Program Management and Employee
Training Development PTC is proud to be an Equal Opportunity and
Affirmative Action Employer, we welcome applicants from all
backgrounds and hire without regard to race, national origin,
religion, age, color, ethnicity, ancestry, marital status, sex
(including pregnancy), sexual orientation, gender identity, gender
expression, genetic identity, disability, or veteran status. This
position requires you to be fully vaccinated for COVID-19 prior to
your start date. If you are unable to be vaccinated due to medical,
pregnancy or religious reasons, we offer accommodations in
accordance with applicable federal, state and local laws including
state and local mandatory vaccination orders.
Keywords: Kepware, a PTC Technology, Portland , Director of Product Marketing, Advertising , Portland, Maine
Click
here to apply!
|