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Director of Product Marketing

Company: Kepware, a PTC Technology
Location: Portland
Posted on: May 15, 2022

Job Description:

Job Description It's fun to work in a company where people truly BELIEVE in what they're doing We're committed to bringing passion and customer focus to the business. About PTC (NASDAQ: PTC) PTC enables global manufacturers to realize double-digit impact with software solutions that enable them to accelerate product and service innovation, improve operational efficiency, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation --- on premises, in the cloud, or via its pure SaaS platform. At PTC, we don't just imagine a better world, we enable it. Director of Product Marketing, Kepware USA-Nationwide As Director of Product Marketing for Kepware, you will be responsible for messaging, positioning, and go-to-market support for PTC---s portfolio of industrial connectivity solutions. Kepware delivers industrial-strength solutions that are designed, tested, and certified to meet the demands of industrial automation applications. In this role, you will work with leaders in Product Management, Strategy, Sales, and Channel Partnerships/Alliances to build a holistic Kepware marketing strategy that drives market demand builds pipeline and supports value-driven executive buyer conversations. You will set the positioning to address new market segment and competitive differentiators, then engage with our Digital Marketing, Channel Marketing, Demand Generation and Field Marketing teams to ensure these customer-centric messages reach the market. In partnership with the broader Commercial Marketing organization, you will assess and report out on Kepware---s marketing performance and work to optimize marketing spend to raise awareness, move customers along the buyer---s journey and maximize results. Day-To-Day: Defining/refining messaging and positioning for Kepware based on industry trends, solution enhancements, and customer feedback Working with stakeholders across Commercial Marketing to develop marketing and sales enablement content to support Kepware Channel Marketing, Demand Generation, Field Marketing, and strategic Sales/Channel programs Communicating marketing plans and performance cross-functionally, improving understanding of impact for stakeholders outside of Marketing Analyzing marketing performance and identifying areas of opportunity for improved collaboration, increased agility, and refined messaging and campaign tactics Managing spend against targets, prioritizing resource allocation in support of segment strategies, business priorities, and marketing goals What You Bring: Deep Product Marketing expertise, with a strategic growth mindset Experience in growing technology companies; experience in recurring revenue / SaaS companies a plus Advanced knowledge of modern marketing methods, metrics, and tools Self-motivated and curious disposition; capable of multitasking in a dynamic environment Detail and results-oriented approach; skilled at strategy, planning, and hands-on execution Ability to build strong relationships with senior leadership Experience and comfort with presenting to senior leadership, both within and outside of Marketing Excellent written and verbal communication skills Inclusive, collaborative approach to working Experience utilizing data, analytics, and tools to support and enhance marketing strategy Strong leadership, collaboration, project management, and problem-solving skills If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. By joining PTC, you are joining a diverse ecosystem of more than 6,000 employees worldwide who are making an impact on the industry and on the world. PTC Company Description PTC unleashes innovation with award-winning, market-proven digital solutions that enable industrial companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation --- on premises, in the cloud, or via its pure SaaS platform. At PTC, we don't just imagine a better world, we enable it. Why Join Us and Benefits Summary When looking for a new job, we know you are looking for something that aligns with your values, passions, dreams, and lifestyle. Our team is passionate and committed. We are driven by innovation and value our work-life balance. Check out what it---s like to work at PTC at lifeatPTC. We believe that diversity of experience and background leads to better ideas and a stronger company. We encourage everyone to bring their unique perspectives to our team. We take a holistic view of the employee experience and provide you with what you need to take care of your health, your wealth, your well-being, and your career. PTC benefits are among the most competitive in the industry. While your salary is the major component of your compensation, you also receive a competitive benefits package including: Retirement Savings Plan with Company Match Employee Stock Purchase Plan (ESPP) Healthcare and Dental insurance Paid Time Off and Sick Time Birthday Day-off Tuition Reimbursement (Canada, India, Israel, US) Holiday Pay Employee Referral Program Management and Employee Training Development PTC is proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, or veteran status. This position requires you to be fully vaccinated for COVID-19 prior to your start date. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable federal, state and local laws including state and local mandatory vaccination orders.

Keywords: Kepware, a PTC Technology, Portland , Director of Product Marketing, Advertising , Portland, Maine

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