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Digital Marketing Coordinator

Company: MRG (Management Research Group)
Location: Portland
Posted on: September 15, 2023

Job Description:

Do you have a sharp eye for details, endless curiosity about new marketing tech, and a knack for generating enthusiasm?MRG, a 40-year veteran in the learning & development industry, is seeking a Digital Marketing Coordinator to help drive growth and attract a wider audience to our prestige brand. Reporting to the Head of Marketing, the person in this role will take on a variety of tactical responsibilities in the B2B marketing space, with an emphasis on digital marketing.The position offers opportunities to work creatively, apply and build practical marketing skills, and grow to take ownership of new marketing initiatives. The ideal candidate will be agile, and able to manage a fast-moving mix of short-term tasks and long-term projects.Essential Duties:

  • Working hands-on in HubSpot to write compelling emails, build eye-catching landing pages, and develop automated marketing campaigns that convert eventually becoming MRGs internal HubSpot expert
  • Developing, managing, and measuring paid and organic social media campaigns to promote online events, including webinars and certifications, to maximize registrations and generate excitement (and revenue) pre- and post-event
  • Leveraging your sharp eye and creativity to create content taking the rich content from our subject matter experts and developing it into attention-grabbing graphics, videos, presentations, and other shareable content
  • Identifying and embracing emerging marketing technologies and channels to help build efficiency, expand awareness, and/or measure efforts more effectively
  • Acting as an internal coach for your colleagues, generating enthusiasm for and participation in organizational social media channels, particularly LinkedIn
  • Coordinating closely with the sales team to build a pipeline of high-quality leads and deliver marketing intelligence to help them drive revenue
  • Connecting with MRGs most loyal and enthusiastic clients to collect testimonials and case studies
  • Evaluating marketing data to ensure we invest the most time in efforts that drive resultsCompetitive candidates for this position may have some combination of the following:
    • 1-2 years work or internship experience in marketing
    • A bachelors degree in a related fieldSome experience with:
      • Hubspot or other email marketing or marketing automation platforms
      • Salesforce or other CRMs
      • Canva, Photoshop, or other graphic design programs
      • Video editing
      • Paid social media campaigns, especially LinkedIn
      • WordpressAbout us:The MRG culture is supportive, warm, and collaborative. We encourage everyone in the organization to feel connected to our overall goals and invited to speak up, ask bold questions, and contribute ideas as we learn and grow together.Other benefits include:
        • 401(K) with matching
        • Employer paid health insurance
        • Flexible schedule
        • Generous Paid time offA note to potential candidates:Studies have shown that people from underrepresented groups are less likely to apply when they feel they dont meet every qualification in a job description. At MRG, we know our strength comes from building a diverse, inclusive, and barrier-free organization. We encourage candidates from all backgrounds to apply.

Keywords: MRG (Management Research Group), Portland , Digital Marketing Coordinator, Advertising , Portland, Maine

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