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Director of Product Marketing- Kepware

Company: PTC
Location: Portland
Posted on: March 24, 2020

Job Description:

We are looking for a motivated, strategic Director of Product Marketing to join our Kepware team to lead the development of messaging and positioning to support our enterprise industrial connectivity strategy. In this role, you'll be responsible for creating engaging stories about the Industrial Internet of Things (IIoT) and industrial connectivity for manufacturers, tech leaders, and innovators who are out to change the world. You will set the positioning to support our go-to-market strategy, translating technical capabilities into business benefits for our manufacturing customers and helping to articulate the foundational connectivity requirements that underpin a digital transformation initiative. In this key role, you will work with sales, product management, demand generation, and other teams to drive differentiated positioning, messaging, and programs for our market-leading technologies. You will be heavily involved with crafting innovative and compelling deliverables such as messaging, sales materials and thought leadership content to drive and reinforce the value proposition of IoT and industrial connectivity for marketing campaigns, field enablement, and partner support. Reporting to the VP of Marketing, AR and IoT, you will also assist in the design and focus of materials that build mindshare across the buyer's journey, empower multiple sales teams to effectively sell our solutions, and solidify our position as the leading industrial connectivity platform. To do this, you'll prioritize attention to detail and maintain an eye for quality and accuracy as you work to position our solutions. Day-To-Day: Create marketing assets such as messaging documents, product sheets, infographics, white papers, user guides, web tutorials, web content, presentations, and other collateral to support go-to-market efforts Conduct relevant market and competitive analysis to help in product positioning and differentiation Initiate prospect and customer research to assist in case study and ROI story development Support awareness and educational activities including webinars, events, and other demand generation activities Work closely with sales enablement to develop and present training content Work with the demand generation and partner marketing teams to ensure content needs are being met for all go-to-market channels Preferred Skills and Knowledge: 8+ years of experience in marketing and message development 6+ years of experience in product marketing at enterprise software companies; experience in marketing to manufacturing or industrial companies preferred Strong written and oral communication skills, with a focus on communicating persuasively and precisely Ability to thrive and work independently and proactively in a dynamic, fast-moving market Ability to build strong working relationships with technical team members and senior leadership Ability to translate technical capabilities into business benefits that focus on high-level value drivers Strong leadership, collaboration, project management, and problem-solving skills Basic Qualifications Bachelor's degree MBA preferred

Keywords: PTC, Portland , Director of Product Marketing- Kepware, Executive , Portland, Maine

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