Sr. Web Analyst (Remote)

Company: Purpose Financial
Location: Portland
Posted on: November 22, 2021

Job Description:

This position reports to the Director of Acquisition Marketing and is responsible for understanding consumer digital behavior to guide website content and design for optimal, digital customer experience on advanceamerica.net and other company websites. The person best suited for this position will be a seasoned, analytical individual who uses data driven strategic thinking to discover insights into current website activity, provide action-driven recommendations to improve website performance, and monitor/report results of website usage, consumer digital conversion funnel, and any implemented website test/update. This individual will be instrumental in setting digital KPIs and evolving the digital measurement platform.

Other Responsibilities:

Collaborate closely with agencies and internal departments
Assist marketing managers and agency/partners with campaign tracking needs and post-campaign analysis
Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools
Provide recommendations and ideas to improve our marketing technology roadmap
Provide proactive insights based on regular analyses and special-request inquiries of digital performance
Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business.
Analyze potential changes to the website based on multi-variate testing results, closely track the results of changes or tests
Research and analyze competitor sites, as well as other companies that provide best in class user experience
Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites
Develop strong understanding of traffic drivers and advertising revenue streams
Provide recommendations for digital KPIs and responsible for continuously evolving the digital measurement platform
Serve as a digital marketing analytics subject matter expert, staying on top of news, trends, and best practices
Ensure consistent implementation process across all marketing web properties
Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings
Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal marketing team
Work with agency to maintain and manage analytics tracking and page tagging standards
Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly
Generate weekly/monthly trend and variance analyses of traffic and conversion data

Education Required: BS/MS degree in a quantitative, test-driven field.

Experience Required: 5+ years of experience in web user behavior analysis, advanced web analytics management; knowledge and applied experience with digital analytics for retail/e-retail business. Experience with A/B and multivariate experiments also needed.

Knowledge Required:
- Excellent communication skills and ability to interact with all levels of end users and technical resources
- Strong analytical and data visualization skills
- Adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment.
- Ability to develop and maintain business relationships.
- Ability to manage multiple tasks, good organization, detail, and time management skills.
- Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
- Ability to review large amounts of data, form hypotheses and draw meaningful patterns and insights from disparate data sources.
- Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to use web metrics, customer feedback and market or industry benchmarks to monitor success towards goals and objectives.
- Expertise usage of standard web analytics tools such as Google Analytics Suite, Google Search Console, Bing Webmaster Tools, Google Optimize, LogRocket, etc. and ability to leverage their advanced features and functionality to generate meaningful reports and insights in data visualization tools like Tableau.
- Experience in web user behavior analysis and advanced web analytics methodologies.
- Open-minded, willing to learn new technologies as required.
- Working knowledge of HTML, CSS, SQL, PowerBI, Python, and JavaScript development and constraints, a plus.
- SEO knowledge, a plus.

Physical Requirements: Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Travel : Miniman as needed.

Attire: Business Casual

Other: Must be eligible to work in the USA and able to pass a background check.

Keywords: Purpose Financial, Portland , Sr. Web Analyst (Remote), IT / Software / Systems , Portland, Maine