Sr. Web Analyst (Remote)
Company: Purpose Financial
Posted on: November 22, 2021
This position reports to the Director of Acquisition Marketing
and is responsible for understanding consumer digital behavior to
guide website content and design for optimal, digital customer
experience on advanceamerica.net and other company websites. The
person best suited for this position will be a seasoned, analytical
individual who uses data driven strategic thinking to discover
insights into current website activity, provide action-driven
recommendations to improve website performance, and monitor/report
results of website usage, consumer digital conversion funnel, and
any implemented website test/update. This individual will be
instrumental in setting digital KPIs and evolving the digital
Collaborate closely with agencies and internal departments
Assist marketing managers and agency/partners with campaign
tracking needs and post-campaign analysis
Understand and deliver clear verbal and written explanations of
complex data and performance metrics to key stakeholders utilizing
data visualization tools
Provide recommendations and ideas to improve our marketing
Provide proactive insights based on regular analyses and
special-request inquiries of digital performance
Continuously identify opportunities to modify reporting and
analytic strategies to better meet the needs of the business.
Analyze potential changes to the website based on multi-variate
testing results, closely track the results of changes or tests
Research and analyze competitor sites, as well as other companies
that provide best in class user experience
Apply expertise in quantitative analysis, data mining, and the
presentation of data to see beyond the numbers and understand how
users interact with our sites
Develop strong understanding of traffic drivers and advertising
Provide recommendations for digital KPIs and responsible for
continuously evolving the digital measurement platform
Serve as a digital marketing analytics subject matter expert,
staying on top of news, trends, and best practices
Ensure consistent implementation process across all marketing web
Manage analytics requests that incorporate: web and blog/social
media traffic and behavior; site conversions and funnels; customer
feedback and satisfaction ratings
Manage, prioritize, and respond to ad-hoc requests for web
performance analysis from internal marketing team
Work with agency to maintain and manage analytics tracking and page
Build and maintain web analytics reports to monitor online business
and communicate results and recommendations to key stakeholders
Generate weekly/monthly trend and variance analyses of traffic and
Education Required: BS/MS degree in a quantitative, test-driven
Experience Required: 5+ years of experience in web user behavior
analysis, advanced web analytics management; knowledge and applied
experience with digital analytics for retail/e-retail business.
Experience with A/B and multivariate experiments also needed.
- Excellent communication skills and ability to interact with all
levels of end users and technical resources
- Strong analytical and data visualization skills
- Adaptability and flexibility to changing environment; and
comfortable working in a dynamic, high volume, fast-paced
- Ability to develop and maintain business relationships.
- Ability to manage multiple tasks, good organization, detail, and
time management skills.
- Ability to work independently with minimal direction, while also
functioning and contributing as part of a team.
- Ability to review large amounts of data, form hypotheses and draw
meaningful patterns and insights from disparate data sources.
- Strong critical thinking skills; able to understand goals and
objectives of web products and projects and provide recommendations
regarding how to use web metrics, customer feedback and market or
industry benchmarks to monitor success towards goals and
- Expertise usage of standard web analytics tools such as Google
Analytics Suite, Google Search Console, Bing Webmaster Tools,
Google Optimize, LogRocket, etc. and ability to leverage their
advanced features and functionality to generate meaningful reports
and insights in data visualization tools like Tableau.
- Experience in web user behavior analysis and advanced web
- Open-minded, willing to learn new technologies as required.
- Working knowledge of HTML, CSS, SQL, PowerBI, Python, and
- SEO knowledge, a plus.
Physical Requirements: Sitting for long periods of time; standing
occasionally; walking; bending; squatting; kneeling;
pushing/pulling; reaching; twisting; frequent lifting of less than
10 lbs., occasional lifting of up to 20 lbs.; driving and having
access during the workday to an insured and reliable
transportation; typing; data entry; grasping; transferring items
between hands and/or to another person or receptacle; use of office
equipment to include computers; ability to travel to, be physically
present at, and complete the physical requirements of the position
at any assigned location.
Travel : Miniman as needed.
Attire: Business Casual
Other: Must be eligible to work in the USA and able to pass a
Keywords: Purpose Financial, Portland , Sr. Web Analyst (Remote), IT / Software / Systems , Portland, Maine
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