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Senior Strategic Planner

Company: VIA
Location: Portland
Posted on: January 12, 2022

Job Description:

VIA is on a singular mission: to help our clients grow through creativity. And straight line, linear growth is born of a process that looks, well, squiggly. All over the place. We believe that great creative work can come in all sorts of unexpected forms from unexpected places. And to get there, we dive in, get messy, be hyper curious, try something new, start over, and revise, revise, revise and revise some more.
In our Senior Strategic Planner role, you'll help find ways to help our clients grow through creativity using a mix of thoughtful research, strategic planning, media thinking and imagination to solve complex marketing problems and inspire creative teams. You'll handle all facets of planning work and collaborate closely with our Creative, Project Management and Client Strategy teams, partners and clients. If the idea of a new Rubik's-Cube-of-a-marketing problem to solve every day is exciting to you, you're in the right place.
What you'll do

  • Use a toolbox of qualitative and quantitative research techniques to uncover and share new competitive, cultural, consumer and market insights with internal and client teams
  • Work with client teams to build a vision for their brands and businesses based on research, market dynamics and business realities
  • Build insights into inspiring briefs and provide clear, useful direction to Creative teams
  • Guide Creative teams to develop ideas that deliver on the strategy, live in relevant media and draft off cultural trends
  • Direct teams to success across most planning engagements, involving a range of inputs and stakeholders
  • Prepare and deliver well-crafted, compelling presentations
  • Manage multiple complex, concurrent projects within time and budget constraints
  • Support new business pitches
    Who you are
    • You are a critical thinker with 5-7 years of experience leading national brands in account planning, client-side marketing teams, research, management consulting or marketing strategy roles
    • You have a strong handle on core areas of planning, including cultural/macro trends, insight development, business strategy, media, marketing effectiveness and analytics
    • You are skilled in using core planning tools, including syndicated research, social listening and qualitative/quantitative research techniques
    • You are a confident presenter to senior marketers as well as internal teams
    • You are a persuasive writer who naturally shares compelling points of view
    • You aren't afraid to stir things up and ask the difficult questions that move work forward
    • You can translate an abstract observation and analysis into clear, practical solutions
    • You are innately curious with an irrational love of creative ideas and cultural trends
      We have an amazing culture and compensation package. We look forward to hearing from you! When submitting your application please include a link to your portfolio. Thank you!

Keywords: VIA, Portland , Senior Strategic Planner, Other , Portland, Maine

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