Sr. Associate, Paid Search
Company: dentsu Media
Location: Portland
Posted on: May 11, 2022
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Job Description:
Company Description
We are champions for meaningful progress and we strive to be a
force for good-for our people, for our clients, for the industry
and for our society. We keep our people at the center, creating
space for growth, understanding and learning so they can thrive. We
embed diversity, in our mindset, in our solutions and in our teams
to empower an inclusive, equitable and culturally fluent
environment. Building this culture within our teams makes us better
collaborators with each other and with our clients, driving better
outcomes for all.
Job Description
The Sr. Associate, Paid Search is responsible for planning,
optimizing and reporting campaigns to meet and surpass the clients'
success metrics while also supporting the team where needed with
other projects and planning. This person understands how search
engines function; how bids relate to keyword performance and
campaign efficiency so they can optimize and manage campaign budget
allocation.
Responsibilities
Owns budget cap planning to flight business to meet targets
Supports bid optimization processes and approach
Responsible for campaign optimizations, tactical
recommendations
Surfaces new engine opportunities
Leads all search executions
Performs data analysis for reporting and initial commentary
Aids in new campaign/initiative launches
Has a progressive understanding of the interrelationship between
paid search and other digital channels
Helps lead weekly client reporting calls
Develops campaign reports
Helps in paid search creative development and activation
Responsible for billing reconciliation management
Evaluates provided proposals and makes initial recommendations
Maintains daily budget sheets; identify/addresses red flags
Ad hoc duties as needed
Qualifications
Bachelor's degree or equivalent work experience.
1-3 years of paid search experience
Agency experience preferred
Significant Microsoft Excel skill with an understanding of pivot
tables and vlookups
Good understanding of tracking, optimization and reporting tools
available for use in paid search.
Understands campaign objectives/strategy and able to present
insight in reports to clients as well as field/anticipate
questions.
Kenshoo experience highly preferred
Our Benefits
Additional Information
Flexible PTO
Parental leave
401(k)
Comprehensive medical, dental, and vision plans
Please note that while this role is primarily located in our NYC
office, it can be remote from any US city. Preference to work EST
hours. All of our employees are currently working 100% remotely as
a result of the ongoing COVID-19 pandemic, and will continue to do
so until we are safely able to return to the office.
Dentsu is a modern marketing solutions company. Our mission is to
help clients navigate, progress and thrive in a world of change.
Businesses rely on our integrated network of agencies and
specialized practices to champion meaningful progress through
creative, media, commerce, data and technology. Part of Dentsu
Group, our global network comprises 66,000 diverse people in 143
countries, who are dedicated to teaming for growth and good. Some
of our award-winning agencies include 360i, Carat,
dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us
on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged
to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment
Opportunity and will not discriminate against an applicant or
employee of the Company, on the basis of age, sex, sexual
orientation, race, color, creed, religion, ethnicity, national
origin, alienage or citizenship, disability, marital status,
veteran or military status, genetic information, or any other
legally-recognized protected basis under federal, state or local
laws, regulations or ordinances. Applicants with disabilities may
be entitled to reasonable accommodation under the terms of the
Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are
normally done that will ensure an equal employment opportunity
without imposing an undue hardship on the Company. Please contact
recruiting@dentsu.com if you need assistance completing any forms
or to otherwise participate in the application process or to
request or discuss an accommodation in connection with a job at the
Company to which you are applying.
Keywords: dentsu Media, Portland , Sr. Associate, Paid Search, Other , Portland, Maine
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