CRM Campaign Builder (REMOTE)

Company: Cella
Location: Portland
Posted on: May 13, 2022

Job Description:

Fantastic opportunity for a CRM Campaign Builder ! Our client (a health insurance organization) is seeking a talented CRM Campaign Builder for a FULLY REMOTE, contract (with potential for hire) opportunity. For this position, you will be a campaign configuration/implementation expert who is comfortable with customer data and understands how that translates into campaign audience configuration in our client's CRM tool. This is a business-facing position that requires strong data and technical skills. The CRM Campaign Builder will need to collaborate with our client's business partners to understand the campaign strategy and campaign objectives in order to effectively configure the communication.

CRM Campaign Builder Responsibilities
Campaign management for new and existing communications
Requirements intake with business partners to understand campaign strategy, objectives, and targeting in order to translate the strategy to tactical implementation steps needed to launch
Often takes on project management tasks/roles in order to outline timelines, responsibilities of various parties involved in the campaign, and keep the project moving forward as scheduled
Develops multiple communication campaigns using multiple modalities in the CRM platform from beginning to end
May work on several campaigns at a time, often in varying stages of testing and completion so must maintain project plans such that they are sure to follow all the steps needed to successfully implement
Able to self-manage workload and time along with multiple requesting parties each with their own objectives and experience levels
Designs, creates and runs business acceptance testing for their campaigns before launch
Is able to set up pre-coded HTML in our client's email system (connected to the campaign tool where our client builds the campaign audience and segment), run HTML testing to make sure the emails render as desired, and send/monitors emails
Works with IT and other business partners to ensure data selected for entry into CRM systems is verifiable, validated using appropriate sources, and complete
Learns business rules and underlying data to support quick, reliable campaign setup with a high degree of quality and accuracy
Follow best practices, processes, standards, and strategy as it relates to campaign management
Proactively build and maintain processes, controls, and procedures to ensure data accuracy
Ability to prioritize and manage a high number of concurrent tasks with a heightened sense of urgency and ability to adhere to deadlines
Provide frequent progress updates and maintain documentation
Support campaign reporting and analytical insights
Ability to identify automation opportunities and campaign process improvements
Translate highly complex concepts in a way that can be understood by a variety of audiences
CRM Campaign Builder Requirements
Bachelor's Degree with a preferred focus in Marketing, Business, or Computer Science
3+ years of customer campaign implementation experience Healthcare experience a plus
Direct marketing experience is greatly preferred
Comfortable utilizing and analyzing customer data in order to facilitate the creation of campaigns, research issues that arise, and ensure campaign accuracy
Able to balance a high priority, long-term projects with short-term, immediate deadlines
Creative thinker and exceptional problem-solving skills
Expert communicator and collaborator
Able to translate technical data concepts to business partners for understanding and alignment
Proven ability to function in a heavily matrixed environment
Extensive knowledge of Microsoft Office products (particularly Excel, Word, Power Point, etc.). Visio experience also helpful.
Extensive experience with using industry-standard campaign management software to configure campaigns, ideally Teradata Customer Interaction Manager and Email Customer Engagement Platform software programs
Experience leading projects and working with cross-functional teams, especially Business and Marketing communications teams
SQL experience is a plus
HTML coding and testing experience are highly desired
JobID: 325053JL
Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

Keywords: Cella, Portland , CRM Campaign Builder (REMOTE), Other , Portland, Maine