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Client Strategist

Company: VIA
Location: Portland
Posted on: May 14, 2022

Job Description:

VIA is on a singular mission: to help our clients grow through creativity. We believe that creativity first takes the form of a solid strategic foundation that comes from a deep understanding of the business challenges, consumer trends, and competitive insights. From there we get to breakthrough creative. We dive in, get messy, try new things, start over, and revise, revise, revise and revise some more.

As a Client Strategist, you're always looking for opportunities to inspire your team and help your clients achieve their goals. At all times you have a pulse on the competition and have a clear understanding of how your client's business fits into the market. Your internal team trusts you to understand every "why" behind every "what." You're eager to find nuggets of inspiration to fuel creative work, and you understand this can come from a variety of unexpected sources. More than anything, you embody the VIA principle, "Be Curious" - you always dig deeper, you love to learn and you're excited to make your impact in the advertising world.

What You'll Do
Partner with your POD (Project Manager, Client Strategist, Planner, Creative) to develop advertising strategies based on audience analytics, competitive insights and market research. Clearly communicate those strategies to your clients and internal team.
Manage day-to-day account maintenance, including sharing competitive alerts, presenting new work and tracking the progress of ongoing projects to clients.
Become a wealth of knowledge on your brands, their competitors and our industry. Develop clear perspectives on these findings, their business impact, and how they translate into opportunities for your clients and the agency. Regularly send these out as written POVs.
Be an active partner in conversations with your client and other agency partners. Always have an understanding of how your internal team can collaborate with your client's team to ultimately add strategic and creative value to your client relationship.
Build strategic foundations that contextualize and strengthen creative work during presentations to your client. Have a clear understanding of how the strategy comes to life in creative executions.
Work to train your clients to dive deep into clear feedback that's based on the strategic objectives of the work. Push to understand and deliver a clear "why" to your internal team.
Take detailed notes during meetings that capture next steps and decisions made. Develop these into organized conference reports for both your clients and internal team.
Partner with your Project Manager on timelines, deliverables and budgets, and ensure that clients' expectations are managed throughout.

Who You Are
You either have either work experience or an educational background in advertising, marketing and/or client services
You're unafraid to bring your fresh perspective to the table, and value hearing perspectives that are different from your own
You're an enthusiastic and responsible teammate
You have a positive outlook, and always find the opportunity in every obstacle
You are insatiably curious and love to learn
You have strong relationship-building skills
You're relentless in wanting things to get done well while understanding the creative process may look different every time

Please apply! We have an amazing culture and compensation package. While we spend time together in the office, we also have flexible schedules. We are also a 100% vaccinated company.

We look forward to hearing from you!

Keywords: VIA, Portland , Client Strategist, Other , Portland, Maine

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