US Patient Acquisition & Retention Director, Respiratory
Company: Sanofi
Location: Cambridge
Posted on: January 13, 2026
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Job Description:
Job Title: US Patient Acquisition & Retention Director,
Respiratory Location: Cambridge, MA About the job Join the team
transforming care for people with immune challenges, rare diseases,
cancers, and neurological conditions. In Specialty Care, you’ll
help deliver breakthrough treatments that bring hope to patients
with some of the highest unmet needs. Role Overview: The US Patient
Acquisition & Retention Director is responsible for developing and
executing strategies to attract and onboard patients into
respiratory therapies and support programs. This role focuses on
tactical execution of acquisition initiatives, leveraging digital
channels, behavioral insights, and partnerships to drive patient
activation and engagement. This individual will report to Head of
Patient Experience. About Sanofi We’re an R&D-driven,
AI-powered biopharma company committed to improving people’s lives
and delivering compelling growth. Our deep understanding of the
immune system – and innovative pipeline – enables us to invent
medicines and vaccines that treat and protect millions of people
around the world. Together, we chase the miracles of science to
improve people’s lives. Main Responsibilities: Design and implement
patient acquisition campaigns aligned with brand and journey
strategy. Collaborate with marketing, patient support services,
digital, and field teams to optimize outreach and engagement
tactics. Apply behavioral insights to improve targeting and
messaging effectiveness. Manage vendors and oversee development of
patient-facing materials and tools. Monitor acquisition funnel
performance and conversion rates. Support integration of
acquisition efforts with broader patient experience and adherence
strategies. Media Mix Optimization lead with GTMC Ensure compliance
with regulatory and legal standards in all patient-facing
activities Execute plans in collaboration with Alliance About You
Qualifications: Education Bachelor’s degree in marketing,
communications, public health, or related field. Experience 5 years
in patient marketing, acquisition, or engagement roles within
healthcare or pharma. Experience in respiratory or chronic disease
areas is considered to be an asset. Key Proficiencies Campaign
development and execution Digital marketing and CRM tools
Behavioral targeting and segmentation Performance tracking and
optimization Project management and vendor oversight Strong
collaboration and communication skills Why Choose Us? Bring the
miracles of science to life alongside a supportive, future-focused
team. Discover endless opportunities to grow your talent and drive
your career, whether it’s through a promotion or lateral move, at
home or internationally E njoy a thoughtful, well-crafted rewards
package that recognizes your contribution and amplifies your
impact. Take good care of yourself and your family, with a wide
range of health and wellbeing benefits including high-quality
healthcare, prevention and wellness programs and at least 14 weeks’
gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates
are Equal Opportunity and Affirmative Action employers committed to
a culturally diverse workforce. All qualified applicants will
receive consideration for employment without regard to race; color;
creed; religion; national origin; age; ancestry; nationality;
marital, domestic partnership or civil union status; sex, gender,
gender identity or expression; affectional or sexual orientation;
disability; veteran or military status or liability for military
status; domestic violence victim status; atypical cellular or blood
trait; genetic information (including the refusal to submit to
genetic testing) or any other characteristic protected by law.
GD-SG LI-GZ LI-Onsite vhd All compensation will be determined
commensurate with demonstrated experience. Employees may be
eligible to participate in Company employee benefit programs, and
additional benefits information can be found here.
Keywords: Sanofi, Portland , US Patient Acquisition & Retention Director, Respiratory, PR / Public Relations , Cambridge, Maine