Director of Sales Growth & Strategic Referrals

Company: Assured Quality Homecare
Location: Norwich
Posted on: February 17, 2026

Job Description:

Job Description Job Description Benefits: 401(k) 401(k) matching Bonus based on performance Competitive salary Paid time off THE MISSION Assured Quality Homecare is building one brand, one story and one dominant position in aging-in-place services across Connecticut and Rhode Island. This role exists for one reason: To drive sustained census growth by owning referral relationships, controlling the market narrative and converting trust into revenue. This is not a junior outreach role. This is not an event coordinator. This is not a marketing generalist. This is a senior, field-driven revenue leadership role for a proven healthcare rainmaker . WHO THIS ROLE IS FOR This role is for a battle-tested healthcare sales professional who: Has a deep, active referral network (case managers, discharge planners, ALFs, physicians, SNFs) Knows how to walk into hospitals and decision-maker offices uninvited Understands how census actually grows (not how its talked about) Can clearly articulate value, differentiation, and urgency Has personally carried a number and hit it Thrives in accountability, autonomy, and pressure ROLE OVERVIEW The Director of Growth & Strategic Referrals owns external growth for Assured Quality Homecare. You will: Own census growth targets Control and deepen referral pipelines Represent ONE brand and ONE message in the market Translate relationships into signed clients and retained revenue This role is 90% field-based. CORE ACCOUNTABILITIES (WHAT YOU WILL BE MEASURED ON) You are directly accountable for: 1 . Census Growth Net new client admissions per month Conversion rates from referral to start of care Retention quality (right clients, not bad-fit volume) 2 . Referral Pipeline Ownership Build, expand, and defend high-value referral relationships Hospitals, SNFs, ALFs, physician practices, social workers, discharge planners Become the default call in your territory 3. Market Positioning Clearly articulate ASQs differentiated value: Comprehensive aging-in-place platform Clinical non-medical integration Dementia-friendly and high-acuity expertise Eliminate confusion. One story. One promise. 4 . Strategic Territory Execution Own a defined territory and penetration strategy Identify top 2550 referral accounts and dominate them Execute with discipline, cadence, and follow-through 5 . Revenue Intelligence Track referral activity, conversion, velocity, and outcomes Provide clear market feedback to leadership Adjust tactics based on data not opinions REQUIRED EXPERIENCE (NON-NEGOTIABLE) 7 years healthcare business development, referral sales, or census-driven growth Proven success selling: Homecare Home health Hospice Private duty nursing Senior services Demonstrated history of owning and growing a territory Existing referral relationships you can activate immediately Comfort operating independently in the field Bachelors degree preferred but secondary to results. REQUIRED SKILLS Closing ability not just relationship building Executive presence credibility with clinicians and administrators Territory strategy you know where to spend time and where not to Direct communication clarity without apology Data discipline you track what matters Resilience rejection doesnt slow you down COMPENSATION PHILOSOPHY We pay top-tier compensation for top-tier performers. Strong base salary ($100k) Aggressive performance incentives tied to: Census growth Quality of referrals Retention outcomes Long-term upside for leaders who scale the function If you produce, you will be paid. FINAL WORD If you are looking to own a market, build something meaningful, and be rewarded accordingly we want to talk.

Keywords: Assured Quality Homecare, Portland , Director of Sales Growth & Strategic Referrals, Sales , Norwich, Maine